Enriched Creative Limited
Enriched Creative Limited
Ascent provide research services to financial services and independent companies. The brief was to create a logo that conveyed trust and quality to it's customers. The logo design had to look professional and slick. The design started with a base typeface which was manipulated in various ways to create a unique logotype brand. The clean typographic logo will have a good life span due to it's bold and unfussy design.
Ascent provide research services to financial and independent companies. The brief was to create a logo that conveyed trust and quality to it's customers. The logo design had to look professional and have longevity. The design started with a base typeface which was manipulated in various ways to create a unique logotype brand.
After creating the logo a few years ago, we were tasked with giving the brand a refresh. The logo itself was given a new colour and a name tweak. The main changes were the use of punchy, stylised, abstract photography complimented with the Montserrat typeface, providing super clean layouts.
The branded template features abstract architectural photography layer with bright brand colours. Clean typography works alongside the imagery and sits within clear space. The bright colours are further enhanced when contrasted with the darker primary colours.